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Every marketing plan starts with the same question: "how do we get more people to see this?" Fair question. Wrong order. Ours starts one step earlier: what happens when they do?
Every dollar you spend on marketing ends in one of three places. A post, an ad, an email, a search result: each one lands somebody on your website, puts them in front of your Google Business Profile, or shows them a video. (Or, far more often, doesn't.) If the website leaks, the profile looks abandoned, and there's no video, more traffic just means more people leaving faster. You're paying to be ignored at scale.
That's the real reason businesses in Sullivan and Orange County keep firing agencies. The agency changes. The foundation doesn't. Jeff tells the whole story of how we figured that out here.
So at Mountain Digital the order is fixed, and we don't negotiate it. Website conversion, Google Business Profile, and video get built or repaired first. Then social, SEO, email, and ads go on top, where they finally have something to convert into.
Your Website
Your Google Business Page
Video Marketing
Average Conversion Increase
Competitors Who Ignore Video Marketing
Proven Implementations
Fundraising Lift For Nonprofits
1. We look before we spend. Every engagement opens with a free marketing audit: how your website converts, what your Google Business Profile looks like to a stranger, and whether video exists anywhere in your funnel. Nobody talks about ad spend until this is done. Nobody.
2. We fix in order of leverage. Website first, because every other channel ends there. Conversion Science web design rebuilds the pages people land on around how brains actually decide, not around what looked nice in a portfolio. Google Business Profile next: complete info, real photos, seeded questions, review responses, regular posts. Video third, produced with Nimble Dragon Studios, our award-winning production partner, because 90% of your competitors are still asleep on it.
3. We keep score. Conversion gets tracked page by page and channel by channel. We guarantee a measurable improvement, typically 30 to 60 percent, or we keep working at no additional cost until we hit it. So yeah, we've got the receipts.
4. Then we scale what converts. Only after the foundation holds do social, SEO, email, and paid ads get layered on through the Growth Triangle: attract, nurture, convert. At that point every dollar of traffic lands on something built to turn it into a customer or a donor. That's the whole trick.
Our rule that three things get fixed before any other marketing spend gets scaled: your website's conversion, your Google Business Profile, and video. All three are the first thing a customer sees. All three are the first thing most agencies skip.
Because every other channel ends there. Posts, ads, emails, and search results all send people to a website. If yours converts at two percent instead of five, the same traffic earns a fraction of what it should. Fix the website and every dollar spent afterward works harder. Simple math, weirdly rare.
For most local searches your profile shows up before your website does, so it's the real first impression. We run it like a landing page: complete info, real photos instead of stock, seeded questions and answers, review responses, regular posts. Across clients that's produced 200 to 500 percent more phone calls.
Because it's the highest-return channel a local business has, and the one most agencies skip because it doesn't fit a small monthly retainer. We produce it with Nimble Dragon Studios, an award-winning Hudson Valley production partner, so it's part of the foundation, not an upsell.
Yes. The order is the whole point. Social, SEO, email, and ads run through the Growth Triangle (attract, nurture, convert) once the foundation holds. Starting them first is how businesses end up switching agencies every year.
A free marketing audit that looks at your website, your Google Business Profile, and whether you have video. It shows where each foundation stands before anyone spends money on traffic. We're in Monticello, NY and work with businesses and nonprofits across Sullivan County, Orange County, and the Hudson Valley, by appointment.