Here's the thing nobody running your Google Ads wants to say out loud: the ad is the easy part. Pick the keywords, write the headline, set the bid, watch the clicks come in. The click costs you eight dollars. Then it lands on your homepage, scrolls for four seconds, and leaves. That's not an ad problem. That's a $500,000 business paying for traffic it can't catch.
Most agencies love this arrangement. More budget, more clicks, more "impressions" on the report, and a shrug when you ask what any of it turned into. The click is the product they sell. The customer is your problem.
We run it backwards. Before we spend a dollar of your money on traffic, the page it lands on gets the Conversion Science treatment: one job, one offer, a form that takes fifteen seconds, and the reasons a stranger should trust you above the fold. Then we buy the traffic, and the same budget produces two to three times the customers because the page stops leaking. It's the Triple Foundation applied to ads: fix the foundation, then scale.
Google Search Ads
Social Ads
The Landing Page
Two numbers, and we keep them separate so you always know which is which. Your ad budget goes straight to Google or Meta at cost, never marked up, never routed through us. Our management fee is flat, published, and keyed to how much budget we're managing, because that's what drives the work. No "call for quote" BS.
Setup, $499 one-time. Campaign build, conversion and call tracking, and the landing-page baseline. Waived when the landing page is built through a Conversion Science engagement.
One rule we'll say out loud: your ad budget should be at least three times the management fee, or you're paying more to manage the money than the money can return. If your budget is smaller than that, we'll tell you, and we'll probably point you at local SEO or your Google Business Profile first, because that's where a small budget goes furthest.
What you'll never get from us: a fee that's a percentage of your ad spend at the sizes most local businesses run. That's an agency being paid to spend more of your money. Ours is paid to make less of it do more.
Three flat tiers keyed to your ad budget: Launch at $599 a month (up to $1,500 in spend), Growth at $999 (up to $5,000), Scale at $1,799 (up to $15,000), and 12 percent of spend above that. Setup is $499 one-time, waived with a Conversion Science engagement. Your ad budget is separate, paid directly to Google or Meta, and never marked up.
Because ads send people to a page, and if the page can't convert them, the ad budget is wasted no matter how good the targeting is. Fixing the landing page first with Conversion Science typically means the same budget produces two to three times the customers.
Search ads reach people who are looking for what you do right now, so they convert fastest. Social ads reach people who haven't started looking, and retargeting brings back the ones who visited and left. Most local businesses do best with search first, then social once the landing page is proven.
Ads stop the moment you stop paying; SEO keeps producing after the work is done. Ads are the fastest way to test an offer and fill the gap while SEO compounds. Most Hudson Valley businesses benefit from both, in that order.
Calls, form fills, bookings, and donations, tracked back to the campaign and keyword that produced them, along with what each one cost. Not impressions, not clicks, not "engagement."
We're based in Monticello, NY and serve businesses and nonprofits across Sullivan County, Orange County, and the Hudson Valley, by appointment.
