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The Sullivan Catskills Visitors Association had the right idea with the Stay, Eat and Play stickers: a hotel points guests at restaurants, a restaurant points them at things to do, and everybody ends up in front of an audience that is already looking for them. We are doing the same thing on a screen you can change on a Tuesday — and we are not stopping at three categories, because a garage, a salon and a hardware store have the same waiting room and the same trouble being found.
Here is the whole arrangement. We put a screen in your business at our expense. The loop runs about seventeen slides. Ten are sold to local advertisers, and that is what pays for all of this. Three are a directory of the host businesses — that is where you appear, across every other screen in the network. The remainder carry destination information and a single “advertise here” slide. There is no fee, no contract and no invoice at any point, and hosts are never among the advertisers.
The screens go up in one corridor rather than scattered across the county, so the same person sees the same network two or three times in a day. That repetition is the entire point, and it is why the first batch is fourteen businesses — eight where visitors pass through, six where residents do. Nothing is installed until all fourteen are signed, because a network of four screens does very little for the four businesses on it.
When more businesses join, your slide appears on more screens and a little less often on each one — a three-minute loop only holds so much. The total you receive does not change, and it is never cut back to make room for somebody new. We would rather say that now than have you work it out in a year.
Visitors spent $1.03 billion in Sullivan County in 2025, according to the Tourism Economics study published for New York State. Tourism supports 5,033 jobs in the county, and the state and local taxes those visitors generate save the average Sullivan County household $3,511 a year.
That spending is no longer climbing the way it did coming out of the pandemic — it was essentially flat year over year. Which is the point: the money is already here, and the question is no longer how to attract more of it but where in the county it gets spent. Those visitors arrive with the evening unplanned, and the screen they happen to be standing in front of decides a fair share of it.
Not every screen is pointed at a visitor, though. Six of the first fourteen go where residents sit — service bays, waiting rooms, counters — because the people who live here spend money here all twelve months, including the three when almost nobody is visiting.
A printed card is right once. It cannot know that it is Tuesday, that happy hour started twenty minutes ago, or that the Saturday show just sold out. Somebody has to notice, print a new one, and remember to swap it — and in a county where half the businesses change their hours with the season, nobody does.
A screen changes from a desk. Taco Tuesday appears only on Tuesdays. Happy hour comes up at four and leaves at seven. A sold-out event comes down the moment it sells out. None of that asks anything of you or your staff.
A slide can carry its own QR code, and when it does it holds the screen for twelve seconds — long enough for someone to notice it, get their phone out and actually scan. A guest who wants the dinner menu or directions takes it straight off the screen, and those scans are counted per slide. Your monthly report also shows how many times your slide ran on each screen, so you can see what your own wall delivered.
The scan number is a floor rather than a count. It records the people who opened the link, so anyone who read the screen and acted later is in your door and not in the report. We would rather hand you one number that holds up than four that do not.