(845) 703-5262
Elevate Your Brand
PAY-PER-CLICK ADVERTISING

We Fix the Landing Page
Before We Buy the Traffic

Google Ads and social ads for businesses and nonprofits in Sullivan County, Orange County, and the Hudson Valley. Most agencies are happy to spend your ad budget sending clicks to a page that leaks. We're not. Every dollar of traffic we buy lands on a page built to turn it into a call, a booking, or a donation. Wild concept, right?

Ads don't fail. Landing pages do.

Here's the thing nobody running your Google Ads wants to say out loud: the ad is the easy part. Pick the keywords, write the headline, set the bid, watch the clicks come in. The click costs you eight dollars. Then it lands on your homepage, scrolls for four seconds, and leaves. That's not an ad problem. That's a $500,000 business paying for traffic it can't catch.

Most agencies love this arrangement. More budget, more clicks, more "impressions" on the report, and a shrug when you ask what any of it turned into. The click is the product they sell. The customer is your problem.

We run it backwards. Before we spend a dollar of your money on traffic, the page it lands on gets the Conversion Science treatment: one job, one offer, a form that takes fifteen seconds, and the reasons a stranger should trust you above the fold. Then we buy the traffic, and the same budget produces two to three times the customers because the page stops leaking. It's the Triple Foundation applied to ads: fix the foundation, then scale.

WHAT WE RUN

Two Places to Buy Attention. One Place to Keep It.

Marketing ROI dashboard displaying channel performance, ROAS, CAC, and conversion metrics

Google Search Ads

Show Up When They're Ready to Buy
Someone types "emergency plumber near me" at 11pm. That's not a browser, that's a buyer. Search ads put you in front of the person with the problem at the moment they have it, and we bid on the phrases that produce calls, not the ones that produce clicks.
Nonprofit social media content calendar with video, impact stories, and donor testimonials

Social Ads

Facebook, Instagram, and Retargeting
Social ads reach the people who didn't know they needed you yet: the homeowner who hasn't started looking, the donor who'd give if asked well. Built on real photos and video, not stock, and retargeted to the people who visited and left.
Mountain Digital Marketing - Your Digital Headquarters

The Landing Page

Where the Money Is Made or Lost
Every ad on earth ends on a page. If that page converts at two percent instead of five, you're paying two and a half times more per customer than your competitor for the same click. So we build or fix the landing page first, with Conversion Science, and buy the traffic second.

What PPC management costs

Two numbers, and we keep them separate so you always know which is which. Your ad budget goes straight to Google or Meta at cost, never marked up, never routed through us. Our management fee is flat, published, and keyed to how much budget we're managing, because that's what drives the work. No "call for quote" BS.

  • Launch, $599 a month for up to $1,500 a month in ad spend. One Google search campaign, weekly optimization, call tracking, and a monthly report that shows calls and leads, not impressions. About six hours of real management a month, which is the difference between us and the $500 agencies that give your account four.
  • Growth, $999 a month for up to $5,000 a month in spend. Search plus retargeting on two platforms, A/B ad testing, landing-page iteration, and reporting every two weeks. Where most Hudson Valley businesses land.
  • Scale, $1,799 a month for up to $15,000 a month in spend. Multi-platform campaigns, ongoing Conversion Science testing on the landing pages, and weekly reporting.
  • Above $15,000 a month in spend: 12 percent of spend, the low end of what the market charges, so growing doesn't get you penalized.

Setup, $499 one-time. Campaign build, conversion and call tracking, and the landing-page baseline. Waived when the landing page is built through a Conversion Science engagement.

One rule we'll say out loud: your ad budget should be at least three times the management fee, or you're paying more to manage the money than the money can return. If your budget is smaller than that, we'll tell you, and we'll probably point you at local SEO or your Google Business Profile first, because that's where a small budget goes furthest.

What you'll never get from us: a fee that's a percentage of your ad spend at the sizes most local businesses run. That's an agency being paid to spend more of your money. Ours is paid to make less of it do more.

QUESTIONS PEOPLE ASK

PPC FAQ

Three flat tiers keyed to your ad budget: Launch at $599 a month (up to $1,500 in spend), Growth at $999 (up to $5,000), Scale at $1,799 (up to $15,000), and 12 percent of spend above that. Setup is $499 one-time, waived with a Conversion Science engagement. Your ad budget is separate, paid directly to Google or Meta, and never marked up.

Because ads send people to a page, and if the page can't convert them, the ad budget is wasted no matter how good the targeting is. Fixing the landing page first with Conversion Science typically means the same budget produces two to three times the customers.

Search ads reach people who are looking for what you do right now, so they convert fastest. Social ads reach people who haven't started looking, and retargeting brings back the ones who visited and left. Most local businesses do best with search first, then social once the landing page is proven.

Ads stop the moment you stop paying; SEO keeps producing after the work is done. Ads are the fastest way to test an offer and fill the gap while SEO compounds. Most Hudson Valley businesses benefit from both, in that order.

Calls, form fills, bookings, and donations, tracked back to the campaign and keyword that produced them, along with what each one cost. Not impressions, not clicks, not "engagement."

We're based in Monticello, NY and serve businesses and nonprofits across Sullivan County, Orange County, and the Hudson Valley, by appointment.

Find out what your ad budget
is actually buying

A free ad audit shows you where your current campaigns leak, what your landing page is doing with the clicks you've already paid for, and what the same budget could produce on a page built to convert. No obligation. No pressure.

Mountain Digital Marketing Group
A full-service digital marketing agency that uses Conversion Science™—brain science, not opinions—to grow your business with measurable results.

Industries

Nonprofits & Foundations
Restaurants & Hospitality
B2B Service Companies
Local Businesses
518 Broadway, Suite 2 • Monticello, NY 12701 | 845-703-5262
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